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This web site rss.newbenefits.com has the following in the web page, "Welcome to the world of RSS feeds! This website is designed to easily provide our clients with current and compliant web content to enhance their online marketing efforts." We noticed that the webpage also stated " The Introduction and Implementation sections provide general information and step-by-step instructions for seamlessly embedding RSS feeds into clients individual websites." It also said " Examples, FAQs, and contact resources are available for reference and additional information." The header had discount benefits as the highest ranking optimized keyword. It is followed by benefits, insurance, and compliance which isn't as ranked as highly as discount benefits. The next words rss.newbenefits.com used was health. medical was included but will not be understood by search engines.